20001549402000200660 Essays (1961 words) - Academic Publishing

20001549402000200660 MAterial FAtigue [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]6900096000 MAterial FAtigue [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]730005673725center Material Engineering And Metallurgy Research2420096000 Material Engineering And Metallurgy Research 19662653829685 2k15/AE/014400000 2k15/AE/01419853153518535 Ashik Mohd. Saifudeen 400000 Ashik Mohd. Saifudeen Material fatigue is a phenomenon where structures fail when subjected to a cyclic load. This type of structural damage occurs even when the experienced stress range is far below the static material strength. Fatigue is the most common source behind failures of mechanical structures. The process until a component finally fails under repeated loading can be divided into three stages: During a large number of cycles, the damage develops on the microscopic level and grows until a macroscopic crack is formed. The macroscopic crack grows for each cycle until it reaches a critical length. The cracked component breaks because it can no longer sustain the peak load. For certain applications, the second stage cannot be observed. A microscopic crack instead grows rapidly, causing sudden failure of the component. The details of the last two stages are usually considered within the topic of fracture mechanics. The term fatigue applies mainly to the first stage. There is, however, some overlap between the disciplines and the measured number of cycles to fatigue often includes the last two stages as well. Because the largest part of the component's life is spent before it is possible to observe a macroscopic crack, most designs aim to avoid ever encountering such damage. Consider a metal wire. When bent downwards, bending stress induced is in the wire cross section. There will be tension at top area and compression at bottom area. When wire is at equilibrium there will not be any stress on wire cross section. When wire is bending upwards there will be compression at top and tension at bottom. The same phenomenon can happen for axle of this motor where it is undergoing fluctuating stress due to gravity effect of this mass. A rail wheel when it is in contact with the track produces a high contact stress, but when the wheel rotates stress gets relieved. When it comes back to original position again contact stress arises. So this also is a case of fluctuating stress case. Again this will lead to fatigue failure if we do not design it carefully. Same is the case with a gear pair. Here the contact stress arising at contact point fluctuates with time. If stress induced at a point with respect to time is traced, it will vary as a fluctuating stress with time. Initially the point will have positive stress, after that zero, then negative stress. The same cycle repeats again and again. Such fluctuating stress is root cause of fatigue failure. When such fluctuating load act on a material it will initiate something called micro crack. This crack will begin to grow with fluctuating load and over time it will cause an abrupt failure u n like failure due to static load. The graph shows s tress variation at a point is plotted on stress vs. time graph. The stress varies between a maximum stress , and a minimum stress , during a load cycle. In the field of fatigue, the variation in stress is often defined using the stress amplitude , and the mean stress . Further, variables defining the stress range , and the R - value are frequently used to describe a stress cycle. The relation between the different fatigue stress variables is : Fatigue analysis is not always based on a stress response. This branch, however, has historically received much attention since the majority of research has been performed in regimes where stress-based models are useful. Based on the number of load cycles needed to produce a crack, it is customary to make a distinction between low-cycle fatigue (LCF) and high-cycle fatigue (HCF). The limit between the two is not distinct, but it

Definition and Examples of Text Linguistics

Definition and Examples of Text Linguistics Text linguistics is a branch of linguistics concerned with the description and analysis of extended texts (either spoken or written) in communicative contexts. Sometimes spelled as one word, textlinguistics (after the German Textlinguistik). In some ways, notes David Crystal, text linguistics overlaps considerably with . . . discourse analysis and some linguists see very little difference between them (Dictionary of Linguistics and Phonetics, 2008). Examples and Observations In recent years, the study of texts has become a defining feature of a branch of linguistics referred to (especially in Europe) as textlinguistics, and text here has central theoretical status. Texts are seen as language units which have a definable communicative function, characterized by such principles as cohesion, coherence and informativeness, which can be used to provide a formal definition of what constitutes their textuality or texture. On the basis of these principles, texts are classified into text types, or genres, such as road signs, news reports, poems, conversations, etc. . . . Some linguists make a distinction between the notions of text, viewed as a physical product, and discourse, viewed as a dynamic process of expression and interpretation, whose function and mode of operation can be investigated using psycholinguistic and sociolinguistic, as well as linguistic, techniques.(David Crystal, Dictionary of Linguistics and Phonetics, 6th ed. Blackwell, 2008) Seven Principles of Textuality [The] seven principles of textuality: cohesion, coherence, intentionality, acceptability, informativity, situationality, and intertextuality, demonstrate how richly every text is connected to your knowledge of world and society, even a telephone directory. Since the appearance of the Introduction to Text Linguistics [by Robert de Beaugrande and Wolfgang Dressler] in 1981, which used these principles as its framework, we need to emphasize that they designate the major modes of connectedness and not (as some studies assumed) the linguistic features of text-artifacts nor the borderline between texts versus non-texts (c.f. II.106ff, 110). The principles apply wherever an artifact is textualized, even if someone judges the results incoherent, unintentional, unacceptable, and so on. Such judgments indicate that the text is not appropriate (suitable to the occasion), or efficient (easy to handle), or effective (helpful for the goal) (I.21); but it is still a text. Usually, disturbances or i rregularities are discounted or at worst construed as signals of spontaneity, stress, overload, ignorance, and so on, and not as a loss or a denial of textuality.(Robert De Beaugrande, Getting Started. New Foundations for a Science of Text and Discourse: Cognition, Communication, and the Freedom of Access to Knowledge and Society. Ablex, 1997) Definitions of Text Crucial to the establishment of any functional variety is the definition of text and the criteria that have been used to delimit one functional variety from another. Some text-linguists (Swales 1990; Bhatia 1993; Biber 1995) do not specifically define text/a text but their criteria for text analysis imply that they are following a formal/structural approach, namely, that a text is a unit larger than a sentence (clause), in fact it is a combination of a number of sentences (clauses) or a number of elements of structure, each made of one or more sentences (clauses). In such cases, the criteria for distinguishing between two texts are the presence and/or absence of elements of structure or types of sentences, clauses, words, and even morphemes such as -ed, -ing, -en in the two texts. Whether texts are analyzed in terms of some elements of structure or a number of sentences (clauses) that can then be broken down into smaller units, a top-down analysis, or in terms of smaller units such a s morphemes and words that can be put together to build the larger unit of text, a bottom-up analysis, we are still dealing with a formal/structural theory and approach to text analysis. (Mohsen Ghadessy, Textual Features and Contextual Factors for Register Identification. Text and Context in Functional Linguistics, ed. by Mohsen Ghadessy. John Benjamins, 1999) Discourse Grammar An area of investigation within text linguistics, discourse grammar involves the analysis and presentation of grammatical regularities that overlap sentences in texts. In contrast to the pragmatically oriented direction of text linguistics, discourse grammar departs from a grammatical concept of text that is analogous to sentence. The object of investigation is primarily the phenomenon of cohesion, thus the syntactic-morphological connecting of texts by textphoric, recurrence, and connective. (Hadumod Bussmann, Routledge Dictionary of Language and Linguistics. Translated and edited by Gregory P. Trauth and Kerstin Kazzazi. Routledge, 1996)

Same sex mariage Research Paper Example | Topics and Well Written Essays - 1000 words

Same sex mariage - Research Paper Example Marriage is an essential part of the life of any person. Some of the main reasons why people marry each other include the need for financial stability, emotional understanding, the need for love, and a birth of children. Out of all these factors, emotional understanding holds the central place in maintaining a perfect marital relationship. Love and care are also the key factors that play a valuable role in creating and maintaining affectionate feelings in the minds of people. Although same sex marriages are not considered acceptable among religious and social groups in many parts of the world, this concept has found its base in many countries. For example, if we talk about the United States of America, we can say that the government believes in an individual freedom. Although the common belief is that marriage is a sacred relationship, which involves individuals from opposite genders, the concept of existence of such relationships between the members of the same genders has also star ted to influence the minds of many critics of same-sex marriages. It is due to this fact that the government of the United States has legalized same-sex marriages in many states. Some of those states include Massachusetts, Washington, New York, New Jersey, Vermont, and Connecticut (Doskow n.pag.). The courts of these states have declared that marriage is a basic human right, and gays and lesbians are also entitled to gain the benefits of this right (Cahill 4). Here, an important and recent development in this regard is that the French government has also legitimized same sex marriages a couple of days ago. â€Å"France has become the 14th country to legalise same-sex marriage† (Chrisafis 1). However, the truth is that although the government has legalized same-sex marriages, but the majority of the US population does not regard the living status of same-sex couples. They do not consider same-sex marriages good for the society. Let us now discuss some of the main issues relate d to the same-sex marriage. One of the main issues that homosexual couples usually face is criticism from the supporters of traditional family systems. The supporters of traditional family systems believe that a proper family is essential for the existence and development of a society. They believe that men are made for women and women for men, and that only the members of opposite genders can form and run a family system. They think that lesbian and gay couples deteriorate the foundations of the family system, because they can neither completely fulfill the sexual desires of each other nor they can give birth to babies, which is essential for the development of a society. They also say that same-sex marriages result in decreasing the available work force for a country because of their inability to produce children. Another issue that same sex couples face is the discouraging behavior of other members of the society. Generally, people do not encourage same sex marriages because they think that people do same-sex marriages just to fulfill their illegal sexual desires instead of making a sacred relationship. This is the reason why most of the people dislike same-sex marriages and raise a voice against them. The result is not good for same-sex couples because they cannot live freely in the society. They also undergo a hard struggle in order to find a respectable place in the society. Religious institutions also promote marriages between the members of op

Are organizations rational Assignment Example | Topics and Well Written Essays - 1500 words

Are organizations rational - Assignment Example ncy and reliability of the system (Miller, 2012).  The desire to achieve efficiency forms the major part of rationality and organisation is considered as a mechanism where different parts are used to achieve the desired results. Since managers work towards achieving the best results, rationality is based on the efficiency of systems to achieve the desired outcome. This paper attempts to reveal how organisations show rationality in the decisions that are made in management level and the rationality of organisation through its independence and formation. Rational system involves two main elements that include goal specificity and formalisation. Rationality in organisations is related to formalisation of activities and decisions that form the daily systems of the organisation. This means that the organisation behaviour is shaped by standardisation and regulation of all activities in the organisation to achieve efficiency (Sapru, 2011). Through formalisation, stable expectations in production and results acts as the main focus of the company and this is one of the preconditions of rationality. An organisation offers an environment where employees are expected to perform to achieve certain goals and objectives of the company through a formal system thus resulting to rationality. It is therefore important to note that many organisations are rational owing to the fact that they operate with an objective to achieve desired results through formalised principles that are not based on emotions or superstitious beliefs (Catino, 2013).   Goal specificity involves the fact that organisations are formed for a specific objective or goal. Organisations focus on certain goals as their main purpose of operation. Specific goals are used as equipment for supporting rational behaviour in an organisation where they provide guidelines on the structural design, and this points on what specific tasks need to be carried out to ensure great performance and how to allocate resources to

Disputes between the European Union and the Rest of the world Essay Example for Free

Disputes between the European Union and the Rest of the world Essay Disputes between the European Union and the Rest of the world Introduction                   The sheer size of the EU sheer markets as well as its vast experience of more than forty years in negotiating international trade agreements has made it become the most powerful trading bloc in the world. Moreover, it has become a formidable power through trade, hence creating more problems with the rest of the world. The EU has increasingly used its market access as a bargaining chip to obtain changes within the domestic arena of its trading partners, starting with labor standards to development policies, and internationally, ranging from global governance to foreign policy. Therefore, this paper mainly analyses EU’s power in trade a factor that has made it create tension with the rest of the world. The analysis includes major dilemmas that are associated with how it exercises its trade power and point out why these strategies create tension with other international states. The argument also includes the need for the EU to refine it initial strategies of accommodation for it to successfully transform its structural power to be more effective and hence have a more legitimate influence.                   Among the first goals of the EU as a trade power is using its power to secure concessions from others on market access. This makes it function as an economic globalization determinant or shaper. Basically, the EU is using its trade power to achieve non-trade objectives that range from the export-specific rules flanking market integration such as social, environment and safety standards to a more political or strategic linkage (Haughton, 2007).The rest of the world is therefore left to wonder if such use of trade power ultimately matters in geopolitical terms. Power in trade                   When we compare the EU and the US, there is no significant difference in the way the two exercise their power in trade at the bilateral levels mostly through agreements that they often have over their access to the market for their goods, capital and services in other regions. Agreements with EU have usually been involved more on reciprocal concessions over tariffs, quotas, and technical barriers to trade. However, concessions can sometimes be asymmetrical, either due to the fact that the EU could be making steeper cuts, or due to the fact that the value of the EU cuts could be greater following the size of the market. Failure to withstand such asymmetries means that the EU, similar to the US, uses preferential bilateral agreements to pry open the available markets that are found in the South as an exchange for accessing its own markets. Regionally, EU power has taken the form of less specific reciprocal concessions. As more nations across the world join regional trading blocs, the aim of the EU is to realize economies of scale through bloc-to-bloc deals. Such first bi-regional trade agreement is still being negotiated since 2000 mainly involving the EU and Mercosur, which is a customs union between Brazil, Argentina, Uruguay, and Paraguay created in 1991. It is to be followed by ASEAN (the Association of South East Asian Nations) as new economic partnership agreements (EPAs) with, among others, the Caribbean countries and the Gulf Cooperation Council. It cannot be denied that in Latin America especially, have taken such moves partly in consideration to reaction by USA’s own drive towards regionalism.                   EU’s involvement in multilateral bargaining at the global level has been shaped by its relationship to the US. These two great trade powers have for so long been engaged in what is seen by the rest of the world as a battle of the titans, as each side has been trying to ensure that each of them has a continued access balance towards the market through trade and regulatory deals, if not, to resort to dispute settlement (Grabbe, 2006). As that continues, they have also tried using their trade power to exert their rule of ‘western hegemony’ over the developing world, especially towards the so-called ‘new issues’ that pertain to services as well as intellectual property that were initially introduced during the Uruguay Round. Of late little co-operation has existed between the EU–US regulatory and these two powers have kind of began pursuing sharply diverging tactics, that came up with opposing alliances during the Hong Kong meeting of the Doha Round in December 2005. Power through trade                   The EU tends to be more attached to not only multilateral forms of trade relations but also to the premises of embedded liberalism. Contrary to the US case; the EU’s use of trade in order to achieve non-trade objectives has some pride as a potential instrument of Europe’s geopolitical power. Whilst little doubt exists in regards to the EU being considered as one of the top players in world trade, there has been a lot of keen interest while assessing EU’s identity as a ‘power’ in general. They have however put across various qualifiers in characterizing a mode of influence that can enable them to manipulate others and make them perform according to the interest of the EU.                   Existence of the shift from a post-war to a post-Cold War paradigm of economic hegemony does not seem to be towards only increasing interventionism inside the affairs of trading partners, that even other nations apart from EU promotes. It has also taken other forms absent in the subservience of trade to security imperatives, the power to be yielded from asymmetries in such interdependence, and the ends of increased interdependence, as scrutinized under a mode demanding criteria of legitimacy. Even as the US tries to promote some specific features of an open trading system that tend to serve its domestic interests, the EU instead has been increasingly engaged in a more clever game where values, interests, and model are blurred. It does not just try to promote openness, but are more concern with openness ‘the EU way’. Considering the fact that the EU itself is a system of market liberalization, external efforts that it encourages are regarding replication more than domination                   Most groupings that have come up in the last decade seem to have done so majorly to increase their bargaining power within the trade negotiations against the EU and the US. They forget that having a closer relation to other regions around the world tend to be a means of enhancing the normative power of the EU and a reflection of this power. This is because such EU outstanding context and unique character as an integrative policy among other states is shown to be important. It is not US as a federal state which is relevant to integration among countries, but the EU as a federal union. Therefore, it seems the EU’s support for regional organizations like the Pacific Islands Forum and the African Union is linked to a particular expectation of contribution not only to the economic integration but also to the prevention, management and resolution of inter-state conflicts.                   However, while the EU has considered itself to be the judge of what is right or wrong as a trade power, there is some evidence showing that as a union it is indeed a conflicted trade power. This is a fact since within its different guiding principles; there are various policies which directly contradict each other (Teorell, 2010). Regionalism vs. Multilateralism                   A lot of debate has been going on, whether regional trade agreements have been indeed building blocks or they are just stumbling blocks for multilateralism. The claim by the EU has always been that they are indeed building blocks. This was demonstrated when it defended the relevance of its own approach to the Uruguay Round agenda; as both the EU as well as the GATT at the same time tried to explore the fresh basis of trade in services, of course, with diverse ambitions as to the extent of liberalization. While it was a key player in the launching of the Doha Round, it is also becoming an active promoter of regionalism.                   The question then left to ask is whether these two factions are compatible. Following the sudden jump in terms of free trade agreements to more than 300 like in 2001, the shocking thing is that the WTO has not been able to reach agreement even on a single case report towards any regional agreement in spite of them vowing to participate in the role of regional trade committees. This is in contrast to the Appellate Body which has taken on the issue, for example, they suggested on the need to apply some kind of ‘necessity test’, towards a recent ground-breaking case, where by Turkey and EU were condemned after they increased unnecessary barriers to Indian textiles when Turkey decided to enter its customs union with Europe. Following the move the EU is still drawing lessons. Of course, such judgment may act as an inspiration to the EU policy-makers in their endeavor devise strategies of accommodation trying to tame the trade-diverting effects on regionalism. As an alternative, on the region-to-region front, there could be a possible insertion of clauses that link the implementation of market access deals with progress on the multilateral front, just like it was done with ASEAN. EU’s regionalism can also come under conflict with bilateral agendas of their own partners. Trials by the EU’s strategy of encouraging regional co-operation in the Balkans have come into conflict following its use of trade linkages for domestic change.                   Also, as was realized in the Euro-Med context when the EU sought to draw lessons from past relations with the Mediterranean after its multi-lateralized its relations and encouraged trade among the southern partners by changing its rules of origins and allowance of accumulation, for example, aggregation between the value added to the southern nations. However, following lack of consensus between these economies, such approach has not yet been judged to bear fruit, (Knodt Jà ¼nemann, 2007). There could be a need for more drastic incentives. Continued systematic promotion of regionalism could be of harm indeed to the EU’s proclaimed development goals. Like, when some analysts argue that being engaged in urging of rapid regional integration in Francophone West Africa was seen as a great contributing factor towards the subsequent instability in the region. The EU sought free movement of goods in this case, but not people, but failing to provide a red istributive wealth mechanism that was to deal with adjustment costs and at the same time undermined government social programs.                   Moreover, most of the deals negotiated throughout the 1990s under the watch of the New Transatlantic Agenda between the EU and the US tended to be vulnerable to similar criticism. In a way they have had a trial to the feasibility of exporting the approach by the EU of market integration through regulatory mutual recognition by the US. However, still it is important for the EU and the US to design such agreements as well as their supporting mechanisms better and make them be open to those who are new who might take the approach of respecting the standards adopted trans-atlantically. Non-discrimination vs. Bilateral preferential relations                   What can be seen as a major variant on the multilateralism –regionalism dilemmas tend to be increasing tension between the vowed commitment of the EU to international trade law, more specifically the highly favored-nation (MFN) principle, as well as the desire of the EU to be able to maintain preferential trading relations with specific countries. The agreement by the EU to the concept of ‘trade distorting’ regimes that stems from some of its members colonial pasts, exceeding the entire preferential market access granted to ACP countries, may of course sound as an objective even more commendable as compared to the MFN pursuit of global justice. However, it is important for EU to be clear on the price it has to pay for this moral luxury. Therefore, establishing such tension between international law and special relations tend to be acting geopolitically pitting two sets of developing countries against one another.                   Likewise, the 2001 Everything But Arms initiative (EBA) involvement in granting duty and quota-free access to the entire exports but not where arms and munitions are involved from the least countries that are less developed has faced criticism for excluding the key crops such as sugar, rice and bananas until 2009, as well as for leading in discriminatory practices among developing countries. Vulnerable and small economies that have been included tend to be bound to displace the exports of the same but some countries were excluded. Some States like the Caribbean or the Bangladesh members of the ACP group got a chance to benefit from this preferential trading arrangement with the EU. The WTO has many times condemned such policies. However, most of the member states, like UK, France, or Portugal who are former colonial powers, would not be keen on abandoning a system that is designed to eradicate poverty for the poorest farmers around the world who have bec ome dependent on inflated EU prices. In this instance, the EU has chosen a classic strategy of accommodation: progressive graduation as well as the negotiation of transition systems. Based on the multilateral constraint, EU’s only remaining power tend to lie with determining the speed of transfer of adjustment costs with its trading partners and its import intermediaries.                   This kind of negative power is doomed to unpopularity. Therefore, by EU presenting a new deal like in 2005 of cutting guaranteed sugar prices by 36 per cent over four years, it was predictably criticized on all sides, attacked based on the fact that it was reforming the detriment of poor sugar exporting countries and it was failing to move much further. Somehow, the EU seems to have taken firm grounds stand, ironically, even playing around with the non-discriminatory obligations that are contained within the GSP, at least as under the rule of the WTO 2004 appellate body ruling on EU vs. India. In this case, India was challenging the EU’s modified GSP which tend to provide an additional margin of preference on the part of recipients with drugs enforcement policies where the Commission was involved in inventing the entire list of beneficiaries of the programme without considering any objective criteria. Seen as a brilliant compromise given to the EU given by the AB, the benefit of the doubt based on the fact that indeed the right to modify preferential treatment was not subject to a simplistic constraint of identical treatment among beneficiaries, (Tocci, N., 2007). The AB argued that different developing countries were not situated on the same way when it comes to their different needs and hence could possibly be subject to ‘performance requirements’ as long as the approach were objective, transparent, as well as non-discriminatory in the broad sense. What question perhaps remains to be tested is what are acceptable conditionalities more generally? In a sense, it was important for the EU to develop a more universal approach as to where to draw the line. Western Hegemony Vs. Mediating Power                   An area which has also brought tension is in the EU’s alliance strategy as well as the light it portrays on what kind of actor it really wants to become. As a matter of fact, is it possible for the EU to play the part of the nervous protectionist North (agriculture), the rich liberal North (services), as well as the mediator between the South and the North? Taking the ‘rich North,’ is it necessary for it to generally to always take the US side for it to protect their shared commercial interests? Or it should go for emphasizing its vocation as a mediating power on the global scene, especially between the developing world and the US but at the same time, increasingly, between different interests in the developing world itself? Just as was recently demonstrated by controversies in the Doha Round, not only do multilateral trade negotiations are asking how much liberalization, but they are also asking what kind of liberalization as well as for whose benefit The Uruguay Round basically represent the culmination of an assertive US–EU alliance bent towards a commercially driven line in addition to a grand bargain between their reluctant acceptance of (partial) opening on some tropical/agricultural products and a (delayed) opening on textile, as an exchange for introducing fresh issues within the newly created WTO. In particular, intellectual property issues have exposed the EU to a lot of criticism that comes from the developing world due to the fact it sided with the interest of US multinationals.                   This tension between the North – including the EU – and the developing world started way back. However, a lot of attempt has been made by the EU to establish a reputation as a champion of development including through its 2001 role, when it launched the ‘Doha development agenda. Some other promoted path-breaking declaration on trade and public health has been going on. Like it has opened the way for legalizing broad exemptions from intellectual property constraints during any imports on generic drugs to treat diseases such as AIDS. There are also other initiatives, for example the databank which was set up by the Commission’s Directorate General for Trade in order to assist developing countries in their market access strategies, and have enabled the EU begin to change the image it has in the WTO.                   Following what recently came up in the Doha Round is an indication again to the lack of commitment that the EU has in seeking to marry its natural alliance in most of the domains (not all) with the US and its development advocacy. For example, when a World Bank Study questioned the EU’s ‘demonstration strategy’ through EBA stating that once requirements such as standards as well as rules of origin were taken into account, it was realized that the US was actually more open to LDC exports as compared to the EU. On the other hand, there is failure by the EU to promote multilateral solutions that is capable of addressing perhaps the single most important factor that links trade and poverty such as the massive volatility as well as decline in the price of primary commodities. As a result if the EU is indeed committed to uphold an image as a ‘mediating power’ within the global political economy, it will have no option but to ac tively promote changes in the WTO which the US is likely to actively resist, (Marshall, M., Jaggers, K.,2010). However, a lot of failure has been manifested by the EU in exploiting a potentially promising strategy of accommodation like putting transatlantic economic as well as regulatory co operation at the service of multilateralism. Internal vs. external objectives                   Somehow, the manner in which the EU is exercising power through trade should be held up to special standards. Claiming consistency between its internal and external actions tend to be at the heart of its legitimate exercise of power. The EU has indeed faced difficulties in an attempt to lead by example in the area of trade. Like, in case where the single market has been premised based on the assumption that free movement of people is a key dimension of market integration, as a matter of fact, what will this one mean for the position taken by the EU on the freedom of movement of people in order to deliver services? In order for EU to be consistent, it will need to invest political capital and more creativity in ‘globalization with human faces’ as well as the manner in which there could be encouragement of back-and-forth movement of people as an alternative to permanent migration.                   The existing tension between the internal and external is well evidenced over agriculture, and came up in the Doha Round. A lot of questions have been raised over the conflicted position taken by the EU regarding agricultural tariffs and subsidies in its commitment to putting multilateralism at the service of development. As a matter of fact, there is no need for denying European citizens their landscape, food security, and way of life. However, it is important to tell them the much it costs, like the number of people who are now living under $1 a day. Also the question can be whether region-to-region agreements tend to be more about promoting regional integration outside the EU ‘per se’ but not taking the form of a worldwide strategy pushing for convergence with European standards as well as mutual opening of markets, thereby supporting EU incumbents. Time and again representatives of Mercosur have stated that they are aiming to follow the EU’s example, which according to them has made Europe ‘less dependent on the outside world, (the EU has stressed market opening). What is interesting is that the current political leadership in Mercosur, particularly President Lula in Brazil, have kind of supported the EU project over the US-led Free Trade of the Americas Agreement, indicating that the EU’s leverage through trade does not show some indications of legitimacy as compared to that of that of the US, (Stephanie Hanson, and Brianna Lee, 2012).                   Moreover, it seems that EU assumes that the liberal recipe of ‘peace through commerce’ which has indeed seems to have worked so well with them applies uniformly anywhere else. Generally, trade is capable of fueling conflict especially when carried out within a context of corrupt governance, deep social inequalities, and unfair rules, as well as without enough attention being paid to its destructive byproducts like export dependence, adjustment costs, price volatility or illegal trafficking. For EU to bring its external action to be in line with its internal philosophy, it needs to establish trade policies that are also sensitive to these potential conflicts. The current certifications efforts for diamonds or timber constitute tend to be a promising starting point. Equal Partnership vs. Conditional Opening                   There is a fundamental contradiction that exists as well within the very idea of ‘normative’ or ‘soft’ power. The language the EU is speaking is of shared norms which are developed through consensus and co-operation. But on the other hand, trade power tends to be the use of ‘carrots and sticks’ in enforcing such norms on trading partners. We are not even surprised that the incorporation of non-trade conditions in trade deals faces great resistance from developing countries, as they just see this to be a blunt coercion. A growing debate is now going on regarding the effectiveness of conditionality, which is now kind of spilling over from the field of aid to that of trade. Regardless of any instrumental argument, what is still being asked is whether a post-colonial power is not suppose to rely on voluntary change as well as the provision of public goods like its markets in bolstering the likelihood of such change. Do we miss to see a contradiction as the EU tries to export norms of its making, which is predicated based on voluntary co-operation between states using its quasi-coercive leverage through trade? Some of the policies such as the EBA undoubtedly tend to lie at the other end of the spectrum; unconditional opening to be a tool for development; having trust that new export opportunities in themselves is likely to encourage desired changes in the beneficiaries. Nevertheless, is it true that this policy is genuinely taking the interests of developing countries to heart, or it is just a public relations coup on the part of the EU? This is a signal to the rest of the world that the EU was eventually acting upon its pro-developing world rhetoric, the EU managed to find their way out in Hong Kong in generalizing the principle under WTO. So far giving way duty/quota-free access to 97 per cent of the products that originates in least developed countries is not welcomed by majority. Trade Liberalization vs. Domestic Preferences                   There is great tension for the EU as a trade power based on the embedded liberalism compromise. The conflict is in the manner of combining a trade liberalization credo with a primary concern for the social effects of market integration. Often, the EU has been facing social demands for protection that somehow may be going beyond the spirit of embedded liberalism. In response to such demands, the Commission’s trade policy-makers under the leadership of Pascal Lamy have developed a fresh conceptual apparatus based on the fact of collective preferences setting up institutions that are capable of forging collective preferences. The end result is diversification of social choices over health care, inter alia food safety, precaution in the field of biotechnology or welfare rights, cultural diversity, public provision of education and health care. However, it is argued that if these concerns justify protection then the EU has the obligation of providing c ompensation to its trading partners. Conclusion                   Indeed, it seems like EU exploits its formidable trade power for pursuing non-trade objectives through conditionality or through fostering regional trade blocs in its own image. This highlights the way the divergences between member states objectives makes it hard for the EU to signal its resolve to the outside world more clearly. Nonetheless, such divergences are themselves a byproduct or an expression of existing tensions between various alternative priorities or even norms that must simultaneously be committed to by the EU machinery, such as nondiscrimination and bilateral preferential relations, regionalism and multilateralism, western hegemony and mediating power, trade liberalization and domestic preferences, internal and external objectives, equal partnership and conditional opening. Due to the fact that legitimacy tends to be the main currency for an aspiring normative power, it will be difficult for the EU to effectively become a power through t rade without addressing what majority of the world considers being unsustainable contradictions. References Haughton, T. (2007). When does the EU make a difference? Conditionality and the accession process in Central and Eastern Europe. Political Studies Review, 5(2), 233–246. Knodt, M., Jà ¼nemann, A. (2007). Introduction: Conceptionalizing the EU’s promotion of democracy. In A. Jà ¼nemann M. Knodt (Eds.), Externe Demokratiefà ¶rderung durch die Europà ¤ische Union-European external democracy promotion (pp. 9–32). Baden-Baden: Nomos. Marshall, M., Jaggers, K. (2010). Polity IV project: Political regime characteristics and transitions, 1800–2009. Fairfax: Center for Systemic Peace, George Mason University. Stephanie Hanson, and Brianna Lee (2012) Mercosur: South Americas Fractious Trade Bloc. Retrieved 3rd 10, 2014. http://www.cfr.org/trade/mercosur-south-americas-fractious-trade-bloc/p12762 Teorell, J. (2010). Determinants of democratization: Explaining regime change in the world. Cambridge: Cambridge University Press Tocci, N. (2007). The EU and conflict resolution. Promoting peace in the backyard. London: Routledge. Source document

Business Ethics Wages And Working Conditions Commerce Essay

Business Ethics Wages And Working Conditions Commerce Essay International business ethics is a particularly complex issue as ethical standards are different depending on where you are. Corporate governance, bribery, corruption, working conditions and targeted marketing are all issues that require organisations to establish an ethical standpoint from which they can work on. There is an increasing emphasis on the corporate responsibility of large organisations from developed nations and the way they operate in third world countries. Many nations now impose their ethical standards on developing countries even though they themselves have been guilty of arguably unethical practices in the past. For example, the poor working conditions suffered in the third world were commonplace during the industrialisation of many western economies. Some of the most common international ethical issues surround the environment, child labour, working standards and conditions, targeting marketing to vulnerable individuals and corruption. Unethical practices include not paying workers a fair wage, employing children under the legal working age and unsafe or unsanitary working conditions. Any practices that are not in compliance with fair labor standards and federal working guidelines fall into this category. 2.2Some of the Types of Unethical Practises Relating To Wages and Working Conditions 2.2.1Child labor   Even today, millions of children in developing countries such as India, Indonesia, and Pakistan are doing hard labor for miniscule payment. Nike and Reebok, as well as other major businesses, have been accused of buying goods from subcontractors which we are produced by child labor. Alongside of this, there have been strong allegations that China is using the free of price labors of prisoners to produce exportable materials. It seems that businesses are sacrificing human rights in order to cut costs. 2.2.2Exploitation of workers (by paying them low wages) Paying extremely low amounts an hour is not far from  slave labor, even if workers are happy with their pay. People should be paid a fair wage based on the benefit you gain from them, not what the fair wage is based on the standards in their economy. If people work for you at pennies on the dollar, and you reap massive profits because of that in other words, they do the work and you keep the money its simply  not fair. Why should one group do most of the work for enough money to survive, while another group becomes stinking rich? Reason behind International Businesses Acting Ethically or Unethically Advantages and disadvantages for a business to act ethically The advantages of ethical behaviour include: Higher revenues demand from positive consumer support Improved brand and business awareness and recognition Better employee motivation and recruitment New sources of finance e.g. from ethical investors The disadvantages claimed for ethical business include: Higher costs e.g. sourcing from Fair-trade suppliers rather than lowest price Higher overheads e.g. training communication of ethical policy A danger of building up false expectations 2.4Recommendations for Businesses to Act Ethically There are ways to curb unethical practices these include having pressure groups, aiming to motivate people to choose morality over greed. 2.4.1 Pressure Groups Businesses and industries increasingly find themselves facing  external pressure  to improve their ethical track record.   An interesting feature of the rise of consumer activism online has been increased scrutiny of business activities. Pressure groups are a good example of this. Pressure groups are external stakeholders they Tend to focus on activities ethical practice of multinationals or industries with ethical issues Combine direct and indirect action can damage the target business or industry Some examples of business-related pressure groups can be found from the following links: Direct consumer action  is another way in which business ethics can be challenged. Consumers may take action against: Businesses they consider to be unethical in some ways (e.g. animal furs) Business acting irresponsibly Businesses that use business practices they find unacceptable Consumer action can also be positive supporting businesses with a strong ethical stance record.   A good example of  this is Fair trade. 2.4.2 Choosing Morality versus Greed Even though $300 USD a month may not seem like much to someone living in a developed country, in Thailand, or Romania, the Philippines, or India, its above the average monthly wage. Sometimes as much as three times the average wage in that country, meaning this person is actually very well off when  compared to others in their country. That money affords the worker a quality lifestyle in their homeland. It may even provide enough money for them to support their family, which no one is going to argue, is a bad thing. Throw in a few bonuses, some extra incentives for good work, and you have a situation where you feel like you are empowering someone and saving them from a situation where they might otherwise be earning half that money doing something like washing dishes. Solution to many international ethic practices lies in the development of international agreements and code of ethics. 2.4.3 Standardized and Strict Laws against Unethical Behavior. Basic laws should be made to protect human rights. Although laws, traditions and beliefs may differ in different countries a basic set of laws should be followed in order to safeguard human rights. 3. Introdution to Apple Organization of Apple was established in 1976 as a computer company. However, in the last decade, Apple has expanded into a complex company that specializes in much more than just computers. In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in music players. In following, Apple joined the phone industry in 2007 with the iPhone, which has also been widely successful. Apple is known as a consumer goods company; therefore evaluating its value requires understanding its products and consumers. This would be very challenging where Apple competes with many different companies throughout the different industries it takes part in. 4. Unethical Practices by Apple. Apple outsources the production of its goods to countries where labour is cheap. One of apples biggest plants is Foxconn which is located in Schengen, China. Thats why the prices of iPhones and iPads in America and Europe are so cheap. Despite the products being cheap Apple makes super-high profits. This is only possible because iPhones and iPads are made with labor practices that would be illegal in the United States. And its also disconcerting to realize that the folks who make our iPhones and iPads not only dont have iPhones and iPads (because they cant afford them), but, in some cases, have never even seen them. 4.1 Illegal and Poor working conditions Foxconn is a plant in Shenzhen China where apple products are made. Foxconn doesnt really check ages. There are on-site inspections, from time to time, but Foxconn always knows when theyre happening. And before the inspectors arrive, Foxconn just replaces the young-looking workers with older ones. Most of the factory floors are vast rooms filled with 20,000-30,000 workers apiece. The rooms are quiet: Theres no machinery, and theres no talking allowed. When labour costs so little, theres no reason to build anything other than by hand. The official work day in China is 8 hours long, but the standard shift is 12 hours. Generally, these shifts extend to 14-16 hours, especially when theres a hot new gadget to build. The workers stay in dormitories. In a 12-by-12 cement cube of a room, Daisey counts 15 beds, stacked like drawers up to the ceiling. Normal-sized Americans would not fit in them. Unions are illegal in China. Anyone found trying to unionize is sent to prison. One group talked about using hexane, an  iPhone  screen cleaner. Hexane evaporates faster than other screen cleaners, which allows the production line to go faster. Hexane is also a neuro-toxin. The hands of the workers who tell him about it shake uncontrollably. Some workers can no longer work because their hands have been destroyed by doing the same thing hundreds of thousands of times over many years (mega-carpal-tunnel). This could have been avoided if the workers had merely shifted jobs. Once the workers hands no longer work, obviously, theyre canned. One man got his hand crushed in a metal press at Foxconn. Foxconn did not give him medical attention. When the mans hand healed, it no longer worked. So they fired him.   4.2Reasons why Apple has plants in Shenzhen China According to some of the Apple executives, Shenzhens factories, as hellish as they are, have been a boon to the people of China. They say the grimness of the factories, is actually better than the grimness of the rice paddies. So, looked at that way, Apple is helping funnel money from rich American and European consumers to poor workers in China. Without Foxconn and other assembly plants, Chinese workers might still be working in rice paddies, making $50 a month instead of $250 a month   With this money, theyre doing considerably better than they once were. Especially, women had few other alternatives. If Apple decided to build iPhones and iPads for Americans using American labor rules, two things would likely happen: The prices of iPhones and iPads would go up Apples profit margins would go down Almost all of the major electronics manufacturers make their stuff in China and other countries that have labour practices that would be illegal here. One difference with Apple, though, is the magnitude of the companys profit margin and profits. Apple could afford to pay its manufacturers more or hold them to higher standards and still be extremely competitive and profitable. Therefore Apple can afford to pay their workers more or even improve the working conditions. 5. Recommendations for further improvements. Apple should started unprecedented probes into its factories all around the world; these probes will put pressure on the plants that make iPhones and iPads. Apple should increase the amount it pays its employees and therefore give them a larger share of profits. They should reduce the working hours of the employees and pay overtime. They should try to follow the labour laws of their country of origin (USA) and not the lax laws of China where workers are allowed to be overworked. They could increase loans offered to these workers at lower rates, improve the working conditions of these workers by investing in their factories rather than investing so much money in marketing and advertising. They could pressure its branch, converse to improve the working conditions in their factories. 6. Conclusion A small sacrifice in terms of profits from a big company like Apple can go a long way for poor workers in underdeveloped countries. But companies like Apple face the dilemma of voluntarily dropping their profits in order to help these workers or exploiting these workers for large profits. The motivation for a company like Apple to help these workers comes from the fear of bad publicity and the reward of goodwill for being an ethical company. It is therefore important to keep close checks on unethical companies and boycott goods from companies that are unethical towards their workers. The hard truth is that several companies need to be motivated or threatened so that they do not indulge in unethical practices, therefore the responsibility of pressuring these companies falls on the consumer. By buying products from these unethical companies we are indirectly supporting them in their activities.

Excersise speech Essay

Informative / PowerPoint Speech Formal Outline TITLE: Exercise GENERAL PURPOSE: To inform my audience about exercise. SPECIFIC PURPOSE: To inform my audience about types of exercise, Benefits And long lasting effects. THESIS/MAIN IDEA: Exercise has many heath benefit and can affect your life in the most positive of ways. INTRODUCTION I. Types of exercise II. Benefits of exercise III. Long lasting effects of exercise Do you get 30 minutes of exercise daily? Less than 5% of adults do. Being informed about the types of exercise, benefits of exercise and long lasting effects of exercise could improve the statistic drastically. BODY I. Types of exercise A. Cardio 1. Work out that raises the heartbeat. 2. Ex: jumping jacks, running, dancing, and pretty much anything that gets you heart beat going. 3. Some of the cardio I like to do is running, and basketball. B. Weight lifting 1. Work out to tone and build muscles. 2. Ex: Bench pressing, dumbbell exercises, dead lifts, squats with weights. 3. There is a great Importance of lifting correctly. You should always have a large amount of knowledge about the lift you are going to do, to avoid injuries. For example when doing a squats with weights you should have you feet shoulder with apart and when you squat down you should keep a straight back and bend your knees to a 90 degree angle lifting back up with your legs. 4. My favorite part of weight lifting is being toned, some like to lift to gain big muscles, and some do it to keep their muscles toned and  healthy. C. Aerobics 1. Vigorous exercises, swimming, and walking. 2. Aerobics are typically for people that have issues with high impact exercise. 4. Aerobics are a good beginning exercise to develop the body to be able to do more strenuous exercises. 5. When you are doing daily things such as walking, sweeping, or going up stairs it is a great opportunity for exercise. You can walk swiftly, sweep while moving you abs from left to right, and going up stairs at a faster pace. There are many ways to include exercise in your daily activities. II. Benefits of exercise A. Benefits of exercise 1. Exercise combats health conditions and diseases 2. Exercise improves mood 3. Exercise boosts energy 4. Exercise controls weight B. Improving mood 1. Exercise improves your mood because it stimulates various brain chemicals or endorphins that may leave you feeling happier and more relaxed 2. You may also feel better about yourself because with exercise you will look healthier and that may boost you self-esteem. D. Controls weight 1. Getting the recommended 30 minutes of exercise daily or even 2-3 times a week can help keep you body healthy inside and out. 2. For people looking to lose a large amounts of weight it is a good idea to consult a doctor about an exercise plan that would work for them. III. Long lasting effects of exercise A. Exercise has great benefits for your heart for later in your life. 1. It  helps heart health because when you exercise it strengthens your heart by ejecting more blood per beat, even at rest, and that causes less stress on your heart. 2. Less chance of heart disease 3. Less chance of heart attack B. when you exercise your body uses more energy making your metabolism work faster and more efficiently. 1. And Higher metabolism leads to Healthier weight C. Exercise can help people have longer lives. 1. Exercise leads to a longer life because when your heart is healthy, your metabolism is working efficiently and you have a healthy weight your body will be under less stress. 2. People who worked out 3 times a week in a Mayo Clinic study had fewer wrinkles, healthy heart, less stress, and had a healthier weight than those who did not workout. CONCLUSION I. 2013 statistics show that only 5% of adults get 30 or more minutes of daily exercise; And, as have already stated, there are many easy ways to exercise. There are many benefits from exercising and long lasting effects from exercise. If people are properly informed about exercise then there should be an increase in the percentage of adults that exercise in today’s society. REFERENCES www.Mayoclinic.org www.Vigurousexercize.com www.karmajello.com

History of Magazines in Kenya

HISTORY OF MAGAZINES IN KENYA Magazines are a form of print media that are printed periodically for a specific group of people with a common interest. Magazine publishing started way back in the 1660s with Erbauliche Monaths-Unterredungen (Edifying Monthly Discussions) being the first magazine to be published in Germany and in the world as a whole. This was in the year 1663. However, the next magazine that followed was much different than the first. The Gentleman’s Magazine published in1731 in England included more entertainment in form of essays, stories, poems and political commentary.Magazines then looked like books, printed in black and white. They were merely a channel where literate men passed on their points in the above mentioned forms of entertainment. In 1739, The Scots Magazine was published and is still published up to date though as a daily business newspaper. In the year 1741, the first magazine in America was published and named American Magazine just three days before Benjamin Franklin’s General Magazine was published. Several magazines were then established until in 1933 when the first men’s magazine, Esquire was published.This was the beginning of special-interest magazines. Further on into the 1950s to 1970s, magazines were inclusive of models gracing their covers. Magazines in Kenya started publishing way back in the 1970s. An example of a magazine published then is Joe Magazine which was founded by Hilary Ng’weno, the publisher and Terry Hirst, the artist. This magazine was full of humour, used art and fiction to narrate cultural, political and social aspects of daily Kenya living. It target was the urban residents but after Ng’weno left in 1974, Hirst tried changing it to include the rural residents as well.However, it lost market and shut down in 1979. Ng’weno however did not end his publishing career there. He did some other publishing works such as Weekly Review, which nurtured important persona lities such as Hanningtone Gaya. In this era of modernity, magazines are grouped into three; * Consumer magazines: these are sold by subscription and at newsstands, in bookstores and supermarkets. * Industrial, company, and sponsored magazines: are produced by companies specifically for their employees, customers and stockholders and by clubs and associations for their members. Trade, professional, and business magazines: carry stories, features and ads aimed at people in specific professions and are either distributed by the professional organizations themselves or by media companies. (Baran) A lot of magazines have come up in Kenya in this century. These are such as the first men’s magazine in Kenya and East Africa known as HM (His Magazine) which is produced by Media Seven Group(Kenya) Limited. This magazine basically aims for men in between 21-40 years of age and it is all about knowledge and insights men could grasp to better their relationships.Media Seven Group also pr oduces Her Magazine, Monthly Motor, Mum and Dad, Teen Life, Business Monthly and G Magazine. Other magazines in Kenya are such as Samantha’s Bridal Weddings Magazine, Passion, Pregnant, True Love, Parents (possibly the oldest magazine), The Insyder, Tupike, and Salon among others. SAMANTHA’S BRIDAL WEDDINGS MAGAZINE Samantha’s Bridal Weddings Magazine is a consumer magazine that is based on weddings and acts as a guide for people planning their weddings. It was started in 2005 by Dr. Catherine Masitsa.The inspiration to begin Samantha’s Bridal Weddings Magazine came from Going Out, a magazine that talked about interesting sites in Kenya. Dr. Catherine Masitsa saw the need for an informative magazine on weddings and all that is involved and thus Samantha’s Bridal Wedding Magazine. However, immediately after Going Out ended, she ventured into Business Woman, another magazine and later Samantha’s Bridal. Samantha’s Bridal Weddings Magazi ne is the first Kenyan wedding magazine and is named so after Dr. Catherine Masitsa’s mother and because it is â€Å"girly† and has a soft touch to it.PERSONNEL People involved in production of Samantha’s Bridal Magazine are editor at large (Catherine Masitsa), sub editor (Christabel Ododa), creative director, contributors, printers, advertising sales executive, advertising sales coordinator, distributors, photographers, models, make-up artists and advertisers. PROCESS AND PERSONNEL ROLES This magazine’s production technically has four stages. Stage one is research. The editorial team comes up with a blueprint which is the rough outline of what the magazines should look like.The Blueprint has the themes, how every page should look like, what should be included and who needs what for the magazine to come up. The editors look for material to write about in connection with the theme, enter contractual agreements with the models and photographers and search f or venues to build up the magazine. The editor is also involved in copyrighting which basically involves coming up with the words of the theme. In the latest issue of Samantha’s Bridal the theme was Dress trends, the writers thus had to look for something to write on dresses.The next stage is the design stage. In this stage is where the sub editor puts together the articles, arranges the articles and puts words in the advertisements. The work is then sent to the designer who lays out the tempo and the photos to come up with an authentic layout. After the designer has done his work its back to the editor for proof reading then to the designer again to prepare the artwork for print in PDF format in cd form to send to local printers and in transfer file protocol to send to international printers. The third stage is printing.The printer makes digital print outs of final look of the magazine which is sent back to the office for approval by the chief editor who has to sign every pa ge. The digital print outs are called proofs. Once the proofs are approved they are sent back to the printers then final printing begins. This process of printing begins when artwork is electronically transformed into a film which is then checked and transformed to the printing plate. The printing plates are then mounted on the web off-set printer which transfers the artwork on paper.Color separation on the papers is done through a process of colors, â€Å"CYMK†. This is cyan, yellow, magenta and black. The pages are mixed with these colors to differentiate between pictures and words. Printing starts with the light colors first and onto the dark colors. The machine sorts the papers from the first to last, binds the magazine and trims it into the size of that particular magazine. The last stage: the distribution of the magazine. Samantha Bridal Magazine uses PDS to distribute their magazine to all their advert clients and to supermarkets all over Kenya.Samantha’s Bridal Magazine produces 10,000 copies each selling at 495 Kenyan shillings. TREND CHANGE * Comparing magazines today and those in the past, there is evidence of a big difference embraced by the magazine industry. * There is use of more graphics and colored images to brighten and liven up the magazines. * Magazine publishers have ventured into the internet to meet the competition posed by other forms of media. * Publishers now are focused on concentrating on their defined audiences rather than the whole multitude. ETHICS Every magazine has a house style that makes it unique and distinct.A house style is the set of standards for the writing and design of an organization. House style identifies a particular company. This is seen in the font size, flow of articles, number of pages, size and layout of magazine. The magazine Industry is very cautious in terms of confidentiality and ethics. This is so in that, when a company wants an advertisement design made for them by the designer; it has to be sent back to the company for its approval. The proof is another example of cautiousness where every page has to be signed to show approval before the printer can go ahead.When a venue for taking photos is chosen the owners of the place have to approve the use of their place as well. Apart from approval by the concerned, magazines rarely face ethical dilemmas in terms of what they write about. This is because, they do not write on real life stories apart from events that have occurred such as parties or dinners. FUNDS Advertisements are what keep a magazine running. Samantha’s Bridal Weddings Magazine has a sales team whose main work is to source for people who want advertisements. The team approaches agencies like Scan group to get companies to advertise with them.A full page advert cost 185,000 and this is basically how a magazine makes money. GOVERNING BODIES AND REGULATORS Government: it offers licenses to the publishing company of the magazine. For instance, Samantha bridals magazine is licensed to produce the magazine and air the TV show. Editorial style book: it governs how the magazine will look like. It is an organizational book that determines the layout of the magazine. THEORY APPLICATION According to Baran, Social Cognitive Theory states that people learn through observation- and applying it to mass media.We either imitate what we see or identify with it. When women look through the magazine, others get ideas of how they would want their weddings to be (imitation) while those who are already married appreciate what they see since they know the feeling (identification). CHALLENGES According to Hanningtone Gaya, publisher of the Media Seven Group magazines, these are the challenges magazine publishers in Kenya face; * Kenyan advertisers do not believe in advertising in magazines, therefore there is no advertising revenue to sustain magazine publishing. Kenyans do not like reading books or magazines, which undermines magazine circulation and subscription. * Most magazine publishers carry very shallow articles which are not well researched. * The magazines appear periodically and therefore disappointing to loyal readers, subscribers and advertisers. * The high cost of printing and poor quality in color printing is a major disadvantage in Kenya. { http://www. gvpedia. com/Kenya/Hanningtone-Gaya-Top-Magazines-Publisher. aspx} REFERENCES www. amanthasbridal. co. ke Stanley Murage- Creative Director, Samantha’s Bridal (0720316292) http://www. infoplease. com/ipea/A0154485. html#ixzz1bQvU4EoQ http://www. media7group. com/component/search/magazines%2Bhistory/%252F? ordering=&searchphrase=all http://en. wikipedia. org/wiki/Joe_%28magazine%29 http://www. gvpedia. com/Kenya/Hanningtone-Gaya-Top-Magazines-Publisher. aspx Baran S. J. , (2010), Introduction to Mass Communication. Media Literacy and Culture, 6th Ed. , McGraw-Hill Companies Inc.

Twelve Books for College Students

Twelve Books for College Students Reading reaches a whole new level when you enter college: papers, reports, textbooks. Sometimes it’s difficult to keep up with all the readings, there’s still nothing like a good book to pass the time. We have a few titles to help you get through the semester, whether you’re looking to feel a little smarter, laugh or just feel inspired, we’ve got you covered. F. Scott Fitzgerald’s This Side of Paradise The novel is a classic tale of a recent Princeton grad coming to terms with how different the real world is from his privileged upbringing as he falls in love. This witty romance is Fitzgerald’s debut novel and a favorite among many. Not only will you relate, you’ll have some great quotes to share in your next English class. Anyone? Sigmund Freud’s Civilization and Its Discontents This is one book every college student should read to gain firsthand insight into the mind of Freud and society as a whole. Freuds ideas had a huge hand in shaping our current culture and will enlighten many of the views and philosophies you’re learning about right now. Isabel Allende’s In the Midst of Winter This novel, rated one of the best reads of 2017, chronicles several Brooklyn-based immigrants whose chance meeting in a minor traffic accident lead to a deeply, moving and reflective tale of love, life and humanity. It’s a timeless tale that takes you from Brooklyn to Brazil, 2017 to 1970 and all the places your imagination will go after you’re finished. Charles Dickens’ A Tale of Two Cities If for no other reason, A Tale of Two Cities of one of the literary masterpieces every adult should read, and with the novel taking place before and after the French Revolution, you’ll get a bit of history lessons in while you’re reading. Sprawling, passionate and poetic, this novel is a must-read. James Baldwin’s Go Tell It On the Mountain This American classic is lyrically sound, direct, powerful and compassionate. It chronicles a single day in the life of a fourteen-year-old boy coming of age in 1935 Harlem as the stepson of a minister. Baldwin’s first major work, this novel will touch you and challenge you page by page. Your professors will be impressed too. Josh Waitzkin’s The Art of Learning This is the book that will help you learn almost anything. This pro-self-educating non fiction book will keep you entertained and enlightened. Chessmaster Josh Waitzken will explain how to make mistakes work for you and ways to optimize your performance in any life or professional setting, key tips for this crucial part of your life. Mindy Kaling’s Is Everyone Hanging Out Without Me? The talented and super funny comedian has many quirky, comedic stories during her rise to fame and she shares them all with good-natured self-deprecating humor that puts today’s awkward social moments in great context. Her observations are sure to give you a good laugh. Joan Didion’s The Year of Magical Thinking A book about the year after the author’s husband died? Sound depressing, doesnt it? Not a chance! One of America’s greatest authors takes readers through a whirlwind of family medical emergencies, love and loss with an uncanny ability to share strength, enduring faith and perspective. Sheryl Sandberg’s Option B The subtitle to this book is Facing Adversity, Building Resilience, and Finding Joy, three challenges every college student faces at some point in their journey. In this touching business book named one of the Best Books of 2017, Sheryl uses a massive loss to share her growth in learning how to overcome hardships, how to build compassion and help other people in times of crisis. Life lessons abound in this raw memoir. William Deresiewicz’s Excellent Sheep If you’re a student with good grades who feel you’re not â€Å"jumping through hoops,† this is a must-read. It shows how many top students often don’t think for themselves and instead fit the mold of the educational structures and expectations set by family, teachers and peers. This Yale professor will challenge your thoughts on education in the best way. B.J. Novak’s One More Thing If you like randomness this is for you. A quick read with great sections for a commute, or those boring moments in the bathroom, One More Thing takes you from a kid winning six-figures in a cereal box to a woman hoping to seduce Tony Robbins. Whether humor, strange, or inquisitive there’s something here for everyone. George Orwell’s 1984 If you haven’t already been made to read this book several times (or even if you Cliff-Noted through it in high school), now is the time. This classic and prophetic novel will have you feeling quite haunted by the similarities between today’s political and social climate and the dystopian depiction of the government in Orwell’s masterpiece. Have you read all of these books? Wow! Thats impressive.. and a bit terrifying. Heres the list with even more books to read. Enjoy!

Lenski and 5 different societies essays

Lenski and 5 different societies essays Jean and Gerhard Lenski, in their theory of sociocultural evolution, describe five different types of societies, separated by their technologies. They are the hunting and gathering societies, the horticultural and pastoral societies, the agrarian societies, the industrial societies, and the post-industrial societies. Which of these societies would I prefer? I will argue that the post-industrial society is favorable to the other four societies. Compared to the post-industrial society, an individual in the hunting and gathering society consumes a great deal of time, energy, and thought, collecting and hunting for food. Most of these societies today generally live in marginal areas where resources are scarce, so life for the hunter and gatherer seems more oriented toward mere survival. The natural elements can be harsh, for example, in the Arctic where the Inuit live. In the post-industrial society, food is easily available, allowing more time to focus on other interests. Life expectancy is also very low compared to the post industrial society. Technology is minimal in the hunting and gathering society, which again relates back to the need for expending time and energy finding food. Technology in medicine is also primitive for hunters and gatherers. If I, or someone I cared for, develops a pendicitis, for example, this would be easily treatable in the post-industrial society, death would be rare. In the hunting and gathering society, likely I or my cared-one would suffer pain and eventually die. The hunting and gathering society certainly has its benefits. Equality is great and social stratification is low, opposed to the post-industrial society. I feel that the costs, however, outweigh these benefits. As with the hunting and gathering societies, the horticultural and pastoral societies do not afford as much time for leisure as does the post-industrial society. Production of food in the horticulturist socie...

Investigating Business-Boots Plc and Vodafone Group Essay

Investigating Business-Boots Plc and Vodafone Group - Essay Example The Boots Company is an international pharmaceutical manufacturer and retailer of health and personal care products. The company operates under three divisions: Boots Retail, Boots Retail International and Boots Healthcare International. Boots Retail includes the company’s UK and Ireland operations. The company has three services in this division: Boots the Chemist, wellbeing services, and digital wellbeing. The division also includes Supply and Support Services which includes the company’s supply chain, logistics, procurement, manufacturing, properties, engineering and facilities management activities. Boots Retail International undertakes the company’s operations in South East Asia and Europe. Similarly, Boots Healthcare International focuses on three core therapy categories – analgesics, cough & cold and skincare. The Boots Group specializes in the manufacture and retail of health and personal care products. It has an international presence, operating u nder three divisions: Boots Retail, Boots Retail International and Boots Healthcare International. The Boots Group operates Boots the Chemists (BTC), a drugstore chain with about 1,400 shops in UK and Ireland. The company's other core business Boots Healthcare International is a leading UK maker of over-the-counter (OTC) drugs and it sells OTC drugs in some 130 countries. Boots Contract Manufacturing is one of Europe's largest suppliers of private- label toiletries and cosmetics.

Why I am doing it Essay Example | Topics and Well Written Essays - 500 words

Why I am doing it - Essay Example I have a mission to perform many volunteer jobs as per my ability. Acting as a volunteer to help preserve animals grants me sense of self-satisfaction. Animals, being part of nature, need care. The pleasure I get from offering care to animals initiates personal growth in me. Accepting animals as part of creation and realizing the necessity to ensure their growth is fundamental in enhancing conservation. Nature must operate in equilibrium and animals are part of it. Humans, therefore, must develop new ethics and consider their relationship with animals. Nurturing the culture of sensitivity and awareness towards the conservation of animals has a central contribution in appreciating them, as part of nature. Humans should be responsible and care for domestic and wild animals. This, notably, is a role that everyone in the world should play. The challenge is to ensure that animals exist in harmony with the world population. Conservation of habitats that are home to animals, for instance, is an important strategy that the world population should promote. Every member of the society should take on the challenge to ensure animals get the best care and their habitat conservation measures considered. This requires tolerance, by humans, and acceptance that animals deserve consideration and attention. Attending to animals, wild and domestic, is tantamount to respect for their lives. Humans have a role to ensure animals do not suffer. Animals do not communicate with humans in any way. It is upon humans to assess the condition of animals and realize any form of suffering that they may experience. Animals have an entitlement to rights. Part of the world population that is in disagreement with conservation points at diverse reasons including the lack of animal rights. It is illogical to disagree that animals have rights and such c laims by people opposed to nature conservation